Public Relations Excellence Recognized at Annual SCPRSA Mercury Awards Event

COLUMBIA, S.C. (May 4, 2018) - The South Carolina Chapter of the Public Relations Society of America (SCPRSA) hosted its annual Mercury Awards celebration on Thursday, May 3 in Columbia. Communication professionals from across the state were recognized for their work, with more than 60 awards presented at the event.

The awards program includes three types of awards. Mercury Awards recognize public relations programs and campaigns, Silver Wing Awards recognize outstanding tactics used in public relations, and Individual Awards recognize the career accomplishments of individuals.

The overall Best in Show Mercury Award winner was Flock and Rally for “Total Eclipse Weekend Columbia, SC Integrated Marketing Campaign.” The overall Best in Show Silver Wing Award winner was Palmetto Health Foundation for “Walk for Life and Famously Hot Pink Half Marathon Research and Evaluation.”

Ashley Dusenbury, APR, assistant vice president of communications for Palmetto Health Foundation was recognized as the W. Thomas Duke Distinguished Public Relations Practitioner of the Year, the chapter’s highest individual honor.

Brooke McKeever, Ph.D., assistant professor in the University of South Carolina School of Journalism and Mass Communications, received the chapter’s Educator of the Year Award.

Elizabeth Gibbes Robinson of Haynsworth Sinkler Boyd received the chapter’s Volunteer Service Award, which recognizes her dedicated service as a board and committee member.

Jamie O’Keeffe, a senior public relations major in the University of South Carolina School of Journalism and Mass Communications, received the Public Relations Student of the Year Award.

A complete list of winners by category follows.

~ MERCURY AWARD WINNERS ~

Community Relations

Award of Merit: Knowledge on Tap, Columbia Water

Brand and Reputation Management

Award of Excellence: Children’s Trust Brand Guide, Children’s Trust of South Carolina

Award of Excellence: Brand Visibility Campaign, University of South Carolina College of Hospitality, Retail and Sport Management

Events and Observances, Seven Days or Fewer

Award of Excellence: Midlands Gives 2017, LRADAC

Award of Excellence: Eclipse Over Clemson, Flourish Integrated Communications

Award of Excellence: Total Eclipse Weekend Columbia, S.C., Flock and Rally with Total Eclipse Weekend Steering Committee

Award of Merit: Greenville Tech Foundation Carlos Ghosn Visit and Events, Crawford Strategy

Events and Observances, More Than Seven Days

Award of Excellence: Rock for Recovery 2017, LRADAC

Award of Excellence: Trijicon® Millionth ACOG Celebration, Jackson Marketing Group

Public Service

Award of Excellence: Change is Coming! SCDOT Carolina Crossroads Corridor Improvement Project, HDR, Inc. with South Carolina Department of Transportation

Award of Excellence: Not My Kid, LRADAC

Award of Merit: The PRESS, LRADAC

Public Affairs

Award of Excellence: Changing the Narrative of the Legislative Business License Debate, Municipal Association of South Carolina

Award of Merit: Maternal Infant Early Childhood Home Visiting Reauthorization, Children’s Trust of South Carolina

Marketing Consumer Services

Award of Excellence: Pathways to Recovery, LRADAC

Award of Excellence: “Why I SWU” Integrated Marketing Campaign, Crawford Strategy

Award of Merit: The Green Book of South Carolina, Flock and Rally with the S.C. African American Heritage Commission

Marketing Business-to-Business

Award of Merit: BEUMER White Paper Placement, Jackson Marketing Group

Crisis Communications and Issues Management

Award of Excellence: The Coast is Clear: Communicating Before, During and After Hurricane Irma, Crawford Strategy for North Myrtle Beach CVB

Internal Communications

Award of Excellence: Miracle Team Employee Giving Campaign, Palmetto Health Foundation

Award of Merit: Comic-CARF 2017, LRADAC

Stakeholder/Investor Relations

Award of Excellence: Portfolio: Gratitude Issue, Palmetto Health Foundation

Integrated Communications

Award of Excellence: 701 CCA Columbia Open Studios 2017, Flock and Rally

Award of Excellence: Total Eclipse Weekend Columbia, S.C., Flock and Rally with Total Eclipse Weekend Steering Committee

Award of Merit: Degrees of Health, Chernoff Newman

Award of Merit: United Community Bank Ice on Main, Crawford Strategy

~ SILVER WING AWARDS ~

Media Relations – Associations, Government and Nonprofit Organizations

Award of Merit: The Hive Community Circle Conference, The Crawford Austin Agency

Newsletters - Digital

Award of Excellence: Motor Supply Co. Bistro, Flock and Rally

Award of Excellence: From the Dome to Your Home, Municipal Association of South Carolina

Award of Excellence: College of HRSM Newsletter, UofSC’s College of Hospitality, Retail and Sport Management

Award of Excellence: ePRESS, LRADAC

Magazines – Internal Audiences Primarily

Award of Excellence: Giving Magazine, BlueCross BlueShield of South Carolina Corporate Marketing Communications

Award of Excellence: Portfolio Magazine, Palmetto Health Foundation

Brochures - Print

Award of Excellence: 701 CCA Columbia Open Studios 2017, Flock and Rally

Press Kits/Media Kits

Award of Excellence: Total Eclipse Weekend Columbia, S.C., Flock and Rally

Award of Merit: Press Kit for Judi Gatson Media, The Crawford Austin Agency

Audio/Visual Programs

Award of Excellence: Achievement Award Video, Municipal Association of South Carolina

Social Media

Award of Excellence: Charleston International Airport Social Media, Chernoff Newman

Award of Excellence: Rock for Recovery 2017, LRADAC

Award of Excellence: Midlands Gives 2017, LRADAC

Award of Excellence: College of HRSM Social Media, UofSC’s College of Hospitality, Retail and Sport Management

Award of Merit: Denny’s Pancake Tweet Offers Simple Distraction, EP+Co and Denny’s

Award of Merit: Southeastern Wildlife Expo Social for Certified S.C. Grown/Fresh on the Menu, Chernoff Newman

Award of Merit: Crafty Feast, Flock and Rally

Award of Merit: Eat & Drink for Mary, Flourish Integrated Communications

Blogs

Award of Excellence: City Connect, Municipal Association of South Carolina

Award of Excellence: The Buzz, Complete Public Relations

Creative Tacticx

Award of Excellence: The Big Spectacle, Chernoff Newman

Award of Merit: Walk for Life and Famously Hot Pink Half Marathon Shirt Reveal Video Campaign, Palmetto Health Foundation

Award of Merit: United Community Bank Ice on Main Opening Ceremony Invitation, Crawford Strategy

Award of Merit: Data Walk, DHEC

Advertorial

Award of Excellence: Cities Mean Business Magazine, Municipal Association of South Carolina

Award of Merit: Orthopaedics and Neurosurgery Special Section, Lexington Medical Center

Research and Evaluation

Award of Excellence: Walk for Life and Famously Hot Pink Half Marathon, Palmetto Health Foundation

Multimedia: Internal Programs and Presentations

Award of Merit: Executive Director Retirement Video, Municipal Association of South Carolina

Multimedia: External Programs and Presentations

Award of Excellence: Brand Impact Video, UofSC’s College of Hospitality, Retail and Sport Management

~ STUDENT AWARDS ~

Student Mercury Award of Excellence for Events and Observances, Seven or Fewer Days: Resilience Film Screening and Panel Discussion, The Carolina Agency, University of South Carolina

Student Mercury Award of Excellence for Public Service: Think Twice, University of South Carolina

Student Mercury Award of Merit for Public Service: South Carolina Coalition of Military Mental Health Awareness, USC PRSSA Bateman Team, University of South Carolina

Student Silver Wing Award of Merit for Social Media: Think Twice, University of South Carolina

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South Carolina PRSA is one of more than 100 chapters of the Public Relations Society of America, the world’s largest professional association for public relations practitioners. Established in 1967, SCPRSA has more than 200 members across South Carolina representing public relations agencies, corporations, nonprofit organizations and institutions of higher education.