Southern First Hires New Executives

Greenville, South Carolina, August 8, 2017 – Southern First Bancshares, Inc. (NASDAQ: SFST), holding company for Southern First Bank, is pleased to announce that J. Fitzhugh “Fitz” King and R. Seabrook “Brook” Moore have joined the bank as Team Leaders in the Columbia market.

Fitz King, Senior Vice President and a native of Columbia, provides over 26 years of banking and small business experience.  King most recently managed the Private Banking department for Synovus/NBSC in the Columbia market and has also worked for Bank of America and Chase Manhattan in their mortgage departments. He also brings experience in the small business sector, having worked for NB Handy, Consolidated Systems and SEACO, Inc. King is a graduate of Roanoke College in Virginia and The Graduate School of Banking at LSU in Baton Rouge, Louisiana. He is active in his community as a long time board member of the Children’s Hospital of Palmetto Health and the Indian Waters Counsel of the Boy Scouts of America.

Brook Moore, Senior Vice President, has 20 years of experience delivering exceptional client service as a commercial banker in the Columbia market.  Moore began his banking career with Carolina First Bank and was most recently employed by VistaBank where he served as Chief Lending Officer and Columbia Market President. He is a graduate of Clemson University, South Carolina Bankers School, and Leadership Columbia.  His community involvement includes serving as Committee Leader for Young Life Columbia, Director for the Congaree Land Trust, and Treasurer and Past President for Rotary Club of Columbia East.

“We are excited to welcome Fitz and Brook to the Southern First team,” stated Justin Strickland, President of the company. “Their leadership and experience in the Columbia market bring significant depth to our executive team.”


Southern First Bancshares, Inc., Greenville, South Carolina is a registered bank holding company incorporated under the laws of South Carolina.  The Company consists of Southern First Bank, the third largest bank headquartered in South Carolina.  Southern First Bancshares has been providing financial services since 1999 and now operates in ten locations in the Greenville, Columbia, and Charleston markets of South Carolina as well as Raleigh, North Carolina.  Southern First Bancshares has assets of approximately $1.5 billion and its common stock is traded in the NASDAQ Global Market under the symbol “SFST.”  More information can be found at