31st Walk for Life and Famously Hot Pink Half Marathon + 5K Now Fully Virtual

With the rise of COVID-19 cases and the surge caused by the Delta variant, Prisma Health Midlands Foundation is moving the 31st Walk for Life and Famously Hot Pink Half Marathon +5K fully virtual. There will be no in-person walk or races originally scheduled for Saturday, Oct. 23, at Segra Park in Columbia.

“We had hoped walkers and runners could be in person on Oct. 23, but with the latest COVID-19 concerns and alarming patient numbers in our community, it’s best that we move to 100 percent virtual,” said Kristin Hudson, event director. “What matters most is the health and safety of our participants. We’re standing with Prisma Health and doing our part to help slow the spread of the virus in our community.”

Going fully virtual means participants can register and plan to walk or run in their favorite places, on their own time, anytime in Oct. Registration includes a shirt (unisex). Half marathon registrants will receive a finisher’s medal. Registered breast cancer survivors will be honored with a survivor’s bandana. When registering, participants will choose local pickup or an option to have a shirt and other items mailed.

“The kindness, generosity and support we have felt from walkers, runners, sponsors and other supporters is a reflection of their commitment to helping us fight breast cancer in our community,” said Hudson. “For more than three decades, they have helped us honor and remember so many who have been affected by breast cancer and raise funds for the latest technology, programs and services for patients and families.”

The 31st Walk for Life is presented by Dominion Energy. The Famously Hot Pink Half Marathon is presented by Nephron Pharmaceuticals Corporation. Registration for the virtual events is open now through Oct. 31 at WalkForLifeColumbia.org. Registration fees are donations that will help fund a 10th 3D mammography unit for Prisma Health Breast Center in the Midlands. Proceeds also will continue to fund post-mastectomy camisoles, post-surgery breast bears and support materials for patients and families.

For the latest information and to register, visit WalkForLifeColumbia.org.

About Walk for Life and Famously Hot Pink Half Marathon + 10K
When 200 people took steps against breast cancer at the first Walk for Life in Columbia, S.C., it became a springboard to one of the largest fundraising events of its kind in the Southeast. For more than three decades, thousands of walkers, runners and other supporters have helped raise nearly $11.4 million for Prisma Health Breast Center.
About Prisma Health Breast Center
As the largest provider of screening and diagnostic breast imaging services in our community, Prisma Health Breast Center is critical to the health of women and men in our community. An average of 40,000 mammograms are performed each year at the Breast Center. It was the first program in South Carolina to be fully accredited by the National Accreditation Program for Breast Centers, administered by the American College of Surgeons, which ensures that patients will have access to comprehensive care, an interdisciplinary team approach to coordinate the best treatment options, breast cancer conferences, nurse navigators, information about ongoing clinical trials and quality breast care close to home. The Breast Center also provided the first mobile mammography unit in South Carolina in 1988.

About Prisma Health Midlands Foundation
Prisma Health Midlands Foundation’s mission is to engage community partners to enhance health care for patients and families served by Prisma Health—Midlands. For more information, visit PrismaHealthMidlandsFoundation.org or call 803-434-7275.


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