Adam Russell Named Director of Strategy for The Adams Group

COLUMBIA, S.C. — The Adams Group has named Adam Russell to serve as the agency’s director of strategy.

Russell brings more than a decade of account and project management experience to the Columbia-based firm having worked with agencies in California, Colorado and Massachusetts on such brands as Apple, Amazon, Google, Acura, Netflix, Airbnb, Intel, Coca Cola, Mattel and Yahoo.

“We are very excited to have Adam join our group,” said the agency’s president Wayne Adams. “Adam has considerable experience with some of the best-known brands in America, as well as some of the most respected marketing firms. We look forward to putting his knowledge and skills to work for our clients.”

Russell’s diverse background includes work at both small and large agencies including Pereira & O’Dell, TBWA\Media Arts Lab and Crispin, Porter & Bogusky.

He will direct brand strategy for the agency and its clients.

The Adams Group
A strategic marketing and communications firm based in Columbia, S.C., The Adams Group has been developing and managing brands since 1983. The agency offers the full complement of services from research, strategy and brand development to advertising, digital and public relations. To learn more visit

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