Beautify Now Serving Greater Columbia SC Area, Experts in Natural-Looking Results and Preventative Skincare

LEXINGTON, S.C. – Beautify, a brand-new injectable boutique providing medical aesthetics and specializing in natural-looking results, has opened in Lexington, South Carolina, serving the greater Columbia area.

Beautify offers dermal fillers, neuromuscular modulators (e.g. Botox), chemical peels, and other skin care treatments. Additionally, they offer medical-expert care in cellulite and non-surgical erectile dysfunction treatments through Z-Wave and PeakWave, and coolsculpting weight-loss.

“At Beautify, our vision is all about bringing out the natural beauty that you already have, and preserving the youth in your skin,” said Danielle K. Malatek, director and owner of Beautify. “We are dedicated to natural-looking results and preventing age from ravaging your skin, avoiding exaggerations or manipulations that more times than not look unnecessarily obvious. You’re already beautiful as you are, so let’s continue to beautify you!”

Malatek has 15 years of experience in the beauty industry, such as the Miss Universe Organization, with a wide-range of expertise in aesthetic dermatology. She’s a much sought-after, certified medical educator, instructing physicians, advanced practice nurses, physician assistants and registered nurses on professional aesthetics throughout the U.S. A recent transplant to South Carolina, she garnered extensive experience while in Austin, Texas, which she now brings to the Palmetto State.

At Beautify, Malatek develops a plan that best accommodates the client’s budget. Treatment costs vary depending on services, ranging from $11 for reduction of simple wrinkles to $750 for chin augmentation. All in-person consultations are free and carefully personalized for a client’s needs and requests. Beautify also offers a robust referral program and monthly discounts on various services.

The injectable boutique is located in Lexington, South Carolina, along Sunset Boulevard (U.S. Route 378), off of Interstate I-20. To schedule an appointment, visit or call 803-814-6770.

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