Central Carolina Community Foundation’s Ninth Annual Midlands Gives Day Returns

Columbia, S.C.  — Central Carolina Community Foundation is rallying the community to support 546 local nonprofits on Midlands Gives Day, an 18-hour giving challenge, taking place on Tuesday, May 3 from 6 a.m. to 11:59 p.m.

Midlands Gives brings the region together as one community, raising money and awareness for local nonprofits in 11 Midlands counties through the MidlandsGives.org platform. To view the full list of participating nonprofits and their missions, visit www.MidlandsGives.org/Nonprofits.

“Our local nonprofit organizations work to improve every aspect of our community," says JoAnn Turnquist, president and CEO of Central Carolina Community Foundation. “Investing in our local nonprofits through Midlands Gives is a direct investment in our entire community as it provides nonprofits with the support they need to increase their impact.”

Gifts of $10 or more will invest for impact in the community by supporting local nonprofit organizations. Early giving is now open at www.MidlandsGives.org and will be counted toward total gifts and prize eligibility on May 3.

This year represents the largest number of nonprofits in Midlands Gives history — with 546 total participating organizations. In 2021, the day of giving raised a record-breaking $3.34 million. Since its inception in 2014, Midlands Gives has raised nearly $16 million for hundreds of local nonprofits, helping them amplify their impact, administer vital public services and boost the quality of life in the Midlands.

How to #InvestForImpact on Midlands Gives Day
The Midlands Gives platform, www.MidlandsGives.org, is hosted through Neon One and can be accessed on a mobile device or desktop. It features a leaderboard, prize tracker and searchable profiles of all participating nonprofits. Donors can search to find their favorite causes or discover new nonprofits by browsing categories such as Black-led and Black-benefiting, animals, youth development, veterans and more. Then, donors add multiple organizations to an online “shopping cart” with donation sizes of their choice.

One hundred percent of each contribution, less a 2.2% credit card fee and 2.8% Neon One technology fee, will go directly to the donor’s selected nonprofit. Donors have the option to cover these fees at checkout. The Foundation does not profit from any donations made during Midlands Gives.

Early Giving is Open: Donations Count Toward Leaderboard Totals
Early giving for Midlands Gives Day opened on April 1 at www.MidlandsGives.org. All donations made now through May 3 will count toward leaderboard totals. The platform will re-open for regular year-round giving on May 4.

Join the Virtual Fun at the Midlands Gives Online Headquarters
Midlands Gives Day will be livestreamed on the Foundation’s Facebook page, www.Facebook.com/CentralCarolinaCommunityFoundation, featuring nonprofit interviews, impact stories and prize drawings. Community members are invited to join the virtual celebration and cheer for local nonprofits by commenting and sharing. Nearly $200,000 in prizes are available and surprise challenges will be announced during the day, giving viewers the opportunity to help their favorite nonprofits win additional dollars.

Increase Your Impact: Create a Fundraising Page
Individuals care support their philanthropic passions with a Fundraising Page, an online tool, similar to Facebook Giving, where users create a personal giving campaign to raise money for a local nonprofit. After selecting a Midlands Gives nonprofit and a fundraising goal, individuals can customize their page with a personal story and banner image. On May 3, Midlands Gives Day, users are encouraged to share their Fundraising Page on their social networks and send the link directly to friends and family to fundraise on behalf of the nonprofit. View Fundraising Pages and find more information at www.MidlandsGives.org/Fundraising.

Your Gift Goes Further with Nearly $200,000 in Prize Incentives
In Good Company Network Members — including Dominion Energy, Aflac, BlueCross BlueShield of South Carolina, Nephron Pharmaceuticals Corporation, Southeastern Freight Lines, Truist and more — are providing financial incentives, matching gifts and prizes for nonprofits on May 3. In addition, many nonprofits have secured matching gifts from generous donors throughout the community. The impact of individuals’ contributions of $10 or more will be amplified through these sponsored prize incentives and matching funds. The full list of prizes can be found at www.MidlandsGives.org/Prizes.

About Midlands Gives
Midlands Gives is an annual 18-hour online giving challenge and year-round giving platform for local nonprofits, powered by Central Carolina Community Foundation. This year’s event will take place virtually on May 3, 2022. For more information about Midlands Gives, visit www.MidlandsGives.org or call 803-254-5601.

About Central Carolina Community Foundation
Central Carolina Community Foundation, the Midlands' leader in collaborative philanthropy, is a nonprofit organization serving 11 counties in the Midlands of SC by distributing grants and scholarships and linking the resources of donors, nonprofits and area leaders to communities in need. Major initiatives include the online giving challenge Midlands Gives, On the Table, Connected Communities grants, the One SC Fund, and annual scholarships. For more information about the Foundation, visit www.yourfoundation.org or call 803.254.5601.

Facebook: https://www.facebook.com/CentralCarolinaCommunityFoundation
Twitter: @CCCFtweets
Instagram: @CCCFpics
Hashtag: #MidlandsGives and #InvestForImpact

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