Chernoff Newman Recognized for Excellence at American Advertising Awards

Agency takes home their fifth “Best of Interactive” award in eight years
COLUMBIA, S.C. – The American Advertising Federation of the Midlands (AAF) honored Chernoff Newman with numerous awards in this year’s American Advertising Awards (formerly the ADDYs) competition. The fullservice integrated marketing communications agency received eight awards that recognized its exceptional work in digital, interactive, print, video, and fully integrated advertising and communication campaigns.

“Our priority is to always exceed our clients’ goals and deliver exceptional results. We’re excited to be delivering these results while also being awarded for the creativity of these campaigns and the hard work from everyone at the agency.” said Heather Price, Chernoff Newman Creative Director. “Our consumers live and breathe in a digital world. We can’t thank our clients enough for trusting in us and allowing us to partner and execute such creative and results-driven campaigns that continue to incorporate digital experiences into our integrated efforts.”

Among the awards Chernoff Newman took home this year included their fifth “Best of Interactive” award in eight years. This year it was awarded for their launch of South Carolina Department of Agriculture’s Roots Campaign.

The complete list of the 2018 American Advertising Awards that Chernoff Newman received are:

Best of Interactive
Roots Campaign done for the South Carolina Department of Agriculture
Microsite
Gold ADDY Award: “Roots Landing Page” done for the South Carolina Department of

Agriculture
Integrated Brand Identity - Gold
Gold ADDY Award: “Roots Campaign” done for the South Carolina Department of Agriculture

Branded Content and Entertainment Campaign
Silver ADDY Award: “Roots Farmer Videos” done for the South Carolina Department of Agriculture

Public Service Brand Elements
Silver ADDY Award: “MIRCI Rebranding” done for the Mental Illness Recovery Center, Inc.

Out-of-Home Installation
Silver ADDY Award: “SEWE Certified SC Grown Tent” done for South Carolina Department of Agriculture

Out-of-Home Campaign
Silver ADDY Award: “+++ Outdoor Campaign” done for Piggly Wiggly
Advertising Industry Self-Promotion Ambient Media
Silver ADDY Award: “The Big Spectacle Campaign”

About Chernoff Newman
Chernoff Newman is a full-service integrated marketing communications firm, specializing in food and beverage, healthcare, energy, financial services, insurance, real estate, education and workforce development. The agency provides advertising, marketing and public relations strategies and services across multiple platforms. Offices are in Columbia, S.C., Charleston, S.C., Charlotte, N.C., and Orlando, Fla. Visit us at http://www.chernoffnewman.com, like us on Facebook at http://www.facebook.com/chernoffnewman and follow us on Twitter and Instagram @chernoffnewman.

About AAF of the Midlands
AAF of the Midlands was founded in 1955. The club is open to all professionals involved in the fields of advertising, marketing or communications. AAF of the Midlands provides education and professional development opportunities for its members. For more information about the organization visit www.aafmidlands.com.


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