Historic Columbia Business Honored for Audiovisual Department

“Space is no longer just about a chair or table. It’s more than that. Space can enliven, enrich, and optimize an experience,” begins William Gresham, Owner, McWaters.

McWaters is a historic Columbia business that offers furniture, flooring, and relocation solutions along with high quality, reliable audio-visual technology integration. McWaters has been serving the Columbia community since 1945. McWaters was recently recognized by CIOReview as one of its 10 Most Promising Audiovisual Companies of 2019.

McWaters launched its audio-visual technology department in 2012. “We are honored to have our company recognized after 7 short years in the industry,” says Gresham. McWaters’ expert audio-visual team includes a consultant, programmer, design engineer, project manager, and installers who work with clients to transform their workplace technology into an intuitive and user-friendly system. For the optimal experience inside a workplace, seamless integration between furniture and technology is quintessential, and McWaters understands it well. “We integrate technology and furniture to make sure that what’s on the conference table works seamlessly with what’s on the wall,” mentions Gresham. Whether it’s room schedulers, interactive displays and kiosks, digital signage, or integrated conference tables, McWaters is capable of handling any requirements modern clientele may have.


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McWaters’ process begins with an initial meeting where a consultant, A/V designer, and interior designer meet with the client to discuss the scope of the project. The team helps the client select products and services that best meet their needs. The next step involves interior design and space planning wherein products and services are selected to determine an initial budget. Once final selections are made, specifications and pricing are finalized and submitted to the client and, upon approval, final orders are placed.

In one such instance, a client approached McWaters with room scheduling issues. The company knew from their scheduling software that their conference room was reserved constantly, but not for its intended use: individuals were using the 12-person meeting space to make private phone calls. Using the software’s data McWaters determined the amount of time employees spent at their workstations and in collaboration areas like the conference room, and the data from their system helped McWaters design collaboration spaces, private offices, workstations, and lounge areas that utilized the real estate and technology the client already had, solving their scheduling problem. McWaters understands that the workplace should work harder for the people who use them—not the other way around.


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