New Upscale Crowne Plaza Hotel Opens in S.C.

ATLANTA (February 28, 2019) -- NorthPointe Hospitality Management announces the opening of the new Crowne Plaza® North Augusta, located in the $200-million Riverside Village development, along the banks of the Savannah River. The new 30-acre mixed-use development combines a beautifully crafted pedestrian-friendly neighborhood with single family homes, condominiums and apartments; a vibrant town and event center; restaurants; brewery; outdoor center; and the new SRP Park, home of the Green Jackets Minor League Baseball Team.

The five-story upscale hotel features Crowne Plaza’s newly-patented WorkLife Room design; 180 guestrooms and suites; a 120-seat restaurant and bar; rooftop bar; 11,000 square feet of technologically advanced interior meeting space that includes a 5,400 sq.- ft. ballroom; 6,000 sq.-ft. of outdoor meeting and event space; outdoor pool; and a fitness center featuring Peloton bikes. The hotel is pet friendly.

The general contractor for Crowne Plaza North Augusta is Brasfield & Gorrie of Birmingham, Ala. Architects are Rabun Rasche Rector Reese and Wakefield Beasley & Associates, both of Atlanta. The interior design firm is Atlanta-based Sims Patrick Studio.

“The new Crowne Plaza North Augusta was designed to be the town center and an inviting meeting spot for locals and visitors,” says Jeff Brower, general manager of Crowne Plaza North Augusta. “The hotel embraces modern southern hospitality in its service, design and décor. Interiors blend the warm sophistication of the southern heritage of leisure sporting and local artisans with a welcoming and modern aesthetic.”

Located on the first floor of the hotel, Salt + Marrow Kitchen, a specialty wood-fired grill restaurant, has a street entrance for local guests and views of SRP Park, home of the Augusta Green Jackets, and Riverside Village. Breakfast and dinner are served daily. Lunch is available daily at Salt + Marrow Parlor Bar, which is next to the restaurant and is an inviting gathering place for locals and visitors, with a cozy environment of rugged leather and warm wood décor.

Executive Chef Dominic Simpson and the culinary team prepare incredible menu items on Grillworks, an American artisanal wood-fired grill with signature cast aluminum crankwheels which allow the culinary team to adjust the height of the cooking surface. Praised by James Beard and noted chefs throughout the country, this method of cooking is a first in the Augusta area. Special events, such as culinary dinners with guest chefs, will be offered throughout the year. On the top floor of the hotel, Jackson’s Bluff Canteen & Lookout, an upscale rooftop bar with whimsical details throughout, is the ideal spot in the area for enjoying beautiful views, people watching, hand-crafted cocktails, small plates, beer and wine.

Crowne Plaza North Augusta’s 180 WorkLife guest rooms and suites, many with views of the Savannah River, are designed around the evolving needs of modern business travelers, providing an incredible mix of comfort, connectivity and flexibility. The angled beds feature padded headboards with integrated LED lighting, plus multiple electrical outlets and USB ports on each side of the bed. WorkLife rooms also include a moveable table by the loveseat that can hold food, or a computer as needed.

The hotel’s 11,000 sq.-ft. of technologically advanced interior meeting space has high-tech sensory technology, state-of-the-art lighting and enhanced audio-visual capabilities. The 5,400 square-foot ballroom, which opens onto outdoor event space, can be separated into three private bays to accommodate groups and private events. Additionally, there is pre-function space and four meeting rooms that can be used for breakout space and offer exceptional meeting flexibility. The hotel also has an additional 6,000 square feet of exterior space for meetings, events and celebrations. Crowne Plaza North Augusta’s gathering space is also ideal for customized weddings, receptions, engagement parties, rehearsal dinners and bridal events.

Crowne Plaza North Augusta is conveniently located just two hours from Atlanta; two hours from Charlotte, N.C.; one hour from Columbia, S.C.; and just a few minutes from Augusta, Ga. Additional information about Crowne Plaza North Augusta may be found online at

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About Brasfield & Gorrie

Founded in 1964, Brasfield & Gorrie is one of the nation’s largest privately held construction firms, providing general contracting, design-build, and construction management services for a wide variety of markets. The company is skilled in construction best practices, including virtual design and construction, integrated project delivery, and lean construction, but is best known for preconstruction and self-perform expertise and exceptional client service. Brasfield & Gorrie has 12 offices and approximately 3,000 employees, with 2017 revenues at $2.8 billion. Engineering News-Record ranks Brasfield & Gorrie 27th among the nation’s “Top 400 Contractors” for 2018.

About NorthPointe Hospitality Management, LLC

Atlanta-based NorthPointe Hospitality Management, a recognized leader in the management and development of hotels and resorts, manages Crowne Plaza North Augusta. The company delivers exceptional returns on investments by deploying cutting-edge techniques in financial management, guest services, quality assurance and human resources. From beachfront builds to historic renovations, NorthPointe Hospitality’s expanding portfolio includes the Hilton Garden Inn in Albany, Ga.; The Partridge Inn in Augusta, Ga. (Curio Collection by Hilton); Holiday Inn Resort Jekyll Island (Jekyll Island, Ga.); Hotel Indigo Mount Pleasant (Charleston, S.C. area); Holiday Inn Express Charleston Medical Area; The Beach House Restaurant (Jekyll Island, Ga.); and the boutique Beachview Club Hotel on Jekyll Island. The company’s dynamic leadership team has more than 40 years of experience with the country’s largest franchise, construction, banking and third-party management companies. For more information, visit

Crowne Plaza® Hotels & Resorts

Part of the IHG® global portfolio, the Crowne Plaza® Hotels & Resorts brand has more than 410 locations around the world. The Crowne Plaza brand is dedicated to making business travel work for the modern business traveler. IHG is investing in the brand with the Crowne Plaza Accelerate plan which is a multi-year $200 million brand transformation in the Americas region. The plan ensures that the Crowne Plaza brand will remain at the forefront of the new way of doing business with design-led, culturally-relevant and technology-enabled solutions. For more information about the Crowne Plaza Hotels & Resorts brand, visit Connect with Crown Plaza on Twitter:, Facebook: and Instagram:


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