Newberry College Retools Communications Program

Four concentrations approved for next academic year add depth to the program

NEWBERRY, S.C. (Feb. 11, 2019) – Newberry College recently approved four academic concentrations for its Communications major. Beginning in the Fall 2019 semester, students majoring in Communications can choose Journalism, Broadcasting, Public Relations and Advertising or Sports Communications as focus areas for their studies.

“Concentrations allow students to focus on a particular area of interest within their major,” said Prof. Patrick Gagliano, chair of the Department of Arts and Communications. “These new concentrations help students customize their coursework and offer more in-depth exploration of their specific interest areas.”

Journalism, Broadcasting and Public Relations and Advertising are long-standing staples of the Communications curriculum at Newberry College. “What’s changed is that we have formalized concentrations to give students a roadmap of courses that are best suited to their academic and career interests,” said Dr. Jodie Peeler, Communications program coordinator and professor of Communications.

Sports Communications is a newly launched concentration in the Communications major that responds to the current and projected growth of sports-related occupations as well as the career interests of current Newberry students.

The Sports Communications concentration incorporates several Sport Management courses in tandem with the existing Communications curriculum to help students build a firm understanding of the unique needs of sports organizations in the world of mass communications, how to cover sports of all kinds and how to effectively market and manage player and team brands to the public.

“The addition of the Sports Communications concentration not only helps us expand the scope of our major, it also strengthens the bond between academic disciplines and provides a relevant new path of study for our students,” Gagliano said.

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About Newberry College: Newberry College is a private, residential, co-educational college with a diverse student population. Founded in 1856 by the Lutheran Church, Newberry College is ranked among the Best Regional Colleges in the South by U.S. News and World Report, appearing on the Best Colleges (#12) and Best Value (#3) lists, and in two unranked categories for Least Debt and Schools With the Most International Students. Newberry College offers baccalaureate degrees in 29 majors, 29 minors, 31 areas of concentration and 10 pre-professional programs, and recently launched an online degree-completion program. The College offers 20 NCAA Division II sports, cheerleading and dance. Newberry College is accredited by the Southern Association of Colleges and Schools Commission on Colleges, the Commission on Collegiate Nursing Education, the Council for Accreditation of Educator Preparation and the National Association of Schools of Music. For more information, go to

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