Palmetto Primary Care Physicians appoints Melissa Pitchford, CPA, new Chief Financial Officer

Melissa Pitchford

Melissa Pitchford

Palmetto Primary Care Physicians’ (PPCP) executive partners and board of directors have appointed Melissa Pitchford, CPA as Chief Financial Officer for the statewide multi-specialty physicians group.

In her role, Pitchford, a Lowcountry resident, will lead and oversee the strategic management of financial activities and operational growth for more than 40 independent medical practices, a clinical laboratory, and imaging and diagnostic services. An experienced Chief Financial Officer with an extensive history of serving growing companies, she has worked directly with executive management teams, governing boards and corporate owners in developing the company’s financial and operational strategies.

“Melissa joins us at a time when we are realigning our strategic priorities and maximizing our opportunities to play an even bigger role in the healthcare decisions of our patients,” stated Terry Cunningham, CEO of PPCP. “We are a well-positioned healthcare organization that over the past 25 years has grown from four medical practices in the Lowcountry to over 40 medical practices throughout South Carolina. Melissa’s extensive experience in all financial functions, intimate knowledge of healthcare management and proven judgement will be a strong advantage for us as we advance our strategic priorities.”

Pitchford brings over 20 years of experience in managing operational teams including, Human Resources, IT and Revenue-Cycle Management as well as Mergers and Acquisitions (M&A). She has a background in public accounting and has developed an Accounting knowledge base with specialization in Healthcare.

Prior to joining PPCP, Pitchford served as Chief Financial Officer for Equiscript, Advantage|ForbesBooks, Sage Growth Partners and Katzen Eye Group. She holds a Bachelor of Science focused in Accounting from Salisbury University and is a Certified Public Accountant.

“I am excited to be returning to patient centered care,” said Pitchford. “Palmetto Primary Care Physicians is well-known for their emphasis on quality care and as an independent physicians group, we have a really great opportunity to show our patients how being physician owned and operated can make a big difference in the type of care they receive throughout our medical offices.”

In addition to managing Palmetto Primary Care Physicians, Pitchford will lead the financial oversight for Affinity Healthcare Solutions, a managed services organization (MSO) and Palmetto Advanced Therapy Services, a subsidiary of Palmetto Primary Care Physicians.

About Palmetto Primary Care Physicians
Palmetto Primary Care Physicians (PPCP) is the largest independent multi-specialty group practice in South Carolina. The group is comprised of over 120 clinical providers with a wide range of expertise in primary and specialty care including endocrinology, gastroenterology, neurology and physical therapy. The company employs over 550 clinical and non-clinical staff throughout South Carolina and provides exceptional medical care for patients through 43 physician’s offices throughout the Lowcountry, Midlands and Grand Strand.

PPCP has proudly served patients since 1996 and is known for their innovative patient centered delivery model. The group was among one of the first practices to nationally establish a successful Patient Centered Medical Home Program and the first in South Carolina. In 2019, PPCP ranked #1 in quality scores in South Carolina through their Accountable Care Organization. Today PPCP offers a wide range of services, including a state-of-the-art urgent care clinic, imaging, diagnostics and labs.

To learn more about PPCP, visit

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