Raines Announces Rebrand, Expanded Services, And New Executives

Raines, formerly known as Raines Hospitality, is pleased to announce a complete rebrand, expanded service offerings, and new executives who will help lead the growing company. The result of an extensive business and brand exploration, the relaunch includes new team members, a new website, an updated visual identity, a new overarching brand name, and two new business divisions: Array and Woven.

“A primary goal of this brand launch and overhaul was for Raines to achieve greater volume and scale, allowing for maximum effectiveness and efficiency within our development and operations. We are looking forward to expanding our footprint to encompass more than just hospitality, for which we’ve been known in the past,” says Raines Managing Partner Grey Raines.

“Our team will continue to do what we do every day – effectively develop and manage the leading hotels in the markets where we work,” says Raines Managing Partner David Tart. “The biggest new ‘change’ is our direction and opportunity for growth. Despite the current challenges in our industry, it is an exciting time to be part of Raines.”

Raines, one of the Southeast’s premier hospitality management, development, and investment groups, offers a comprehensive approach to its impressive property portfolio and client base. Led by Grey Raines and David Tart, the award-winning company is known for its operational and development experience, success with historic properties, and expertise with the world’s leading brands such as Hilton, Marriott, Hyatt, and Choice. Featuring a variety of properties, including notable boutique hotels The Foundry Hotel in Asheville, NC and Hotel Florence in Florence, SC, Raines boasts 19 hotels and 1,858 keys throughout the southeast.

Raines

The Raines family has decades of experience owning and operating hospitality businesses, dating back more than 25 years. Raines’ mission focuses on family and relationships, values that also guide each of their service areas and endeavors. The company offers a variety of in-house services, including investor services, operations management, development, revenue management, sales and marketing, and eCommerce.

Managing Partners Grey Raines and David Tart each bring a wealth of experience in the hospitality industry and serve as trusted partners in development, investing, and management. Grey, son of company founder Mark Raines, has spent his life in the hospitality world. Having worked in a wide range of hospitality positions, from front desk associate to President of Raines Hospitality and Managing Partner in SpringBridge Development, Grey knows the ins and outs of the business. Grey’s experience is focused on world-class hotel development services and offering expertise to properties including Hotel Florence, Raines’ recently renovated boutique hotel credited with catalyzing the revitalization of downtown Florence, SC. Grey brings knowledge and expertise from his years spent in the industry to bolster the Raines portfolio and provide a personal touch as a principal executive.

David Tart, an industry veteran of more than 15 years, has spent his career managing hotel properties from the discovery stage to the development stage and beyond. Truly passionate about his work, he brings expertise in boutique properties as well as core and soft brands to the team. Above all, he is pleased to see Raines continue to flourish and thrive as a leading hospitality management, development, and investment provider. A longtime friend and confidante of Grey Raines, who shares a similar vision and optimism for the company, David officially joined Raines as a Managing Partner in 2020.

Woven by Raines

Raines proudly announces the launch of Woven by Raines, a specialized division that weaves a distinct development and service approach into each of its boutique properties. Featuring customized strategies, tailored branding and marketing tactics, and top-tier food and beverage programming, Woven offers a full-service approach to operating boutique hotels.

Leading this new division in the Raines family is Executive Vice President Gavin Philipp, a hospitality professional with extensive knowledge in the boutique property sector.

Woven features renowned properties such as:
• The Foundry Hotel Asheville, a Curio Collection by Hilton Hotel (Asheville, NC)
• Hotel Florence, a Tapestry Collection by Hilton Hotel (Florence, SC)

Array by Raines

Raines established Array in 2020 to address the need for a distinct and specialized commercial real estate and office development division. Offering a comprehensive approach to commercial and office developments including brokerage and leasing, development, and property management functionalities, Array is led by industry experts Chris Scott (previous Partner of SpringBridge Development), President of Array, and Rhett Spencer, Development Coordinator and Broker-in-Charge.

Featuring a strong portfolio of properties, including a brand-new office building in Mount Pleasant, SC that broke ground in November 2020, the Array team’s hands-on method delivers a strategic and targeted program to suit each client’s commercial real estate needs.


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