COLUMBIA, SC - Riggs Partners, a marketing and communications consultancy headquartered in Columbia, SC, announces the addition of Roshanda Pratt as a communications strategist.
In this role, Roshanda will develop communications and content creation strategies to build brand awareness and engagement for the firm’s clients. She will also design and direct community outreach strategies for social impact initiatives, having proven experience in leading grassroots programs that move people to take positive action.
Roshanda has a distinguished career in marketing and broadcast journalism, including roles as both a public relations strategist and video/television executive producer. With 20 years of experience in the industry, her dynamic personality and expertise have been featured nationally on CBS’ The Talk, The Tamron Hall Show, and The Today Show as well as local television, radio, and podcasts. She is an established online business influencer with her digital presence, The Rosho Live, and a certified LinkedIn Learning Instructor, specializing in teaching leaders how to maximize their personal and virtual profiles through the power of breakthrough video and audio content production.
“We’re thrilled to have Roshanda join the Riggs Partners team,” said Teresa Coles, partner and president of the firm. “Her unique expertise in high-impact digital content strategy and production will be a catalyst in moving our firm’s work forward in helping clients build both corporate brands and public initiatives that are making a real difference in the world. We can’t wait to see what we create together.”
About Riggs Partners
Riggs Partners is a creative marketing consultancy that specializes in building Responsible Brands: those that are purpose-driven and seek to deliver human value throughout their enterprise. Since the firm was founded more than three decades ago, it has directed significant branding initiatives in partnership with client teams from leading corporations, public agencies and nonprofit organizations. Riggs Partners is recognized internationally for its leadership in founding CreateAthon®, a pro bono marketing marathon that has delivered more than $30 million in skills-based volunteerism to the nonprofit sector.
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