SAFE Federal Credit Union Names Bruce Copeland VP of Marketing

SUMTER, South Carolina – SAFE Federal Credit Union has named Bruce Copeland their new Vice President of Marketing.

Copeland joins SAFE Federal Credit Union from the Charleston, SC area where he most recently operated his own Marketing consultancy, MarCom Advisors. His prior experience includes a 26-year tenure at First Federal (now South State Bank) where he served as SVP of Marketing. He was also the Vice President of Marketing for Fortera Credit Union in Tennessee.

“Bruce’s experience will be vital in implementing our initiatives for improvement and increasing awareness of the many benefits to membership at SAFE,” said President/CEO Darrell Merkel. “We appreciate his marketing expertise to assist us in furthering brand awareness and growth in both membership and assets here at SAFE.”

“Remarkable things happen when a credit union commits to a marketing program that focuses on analytics, growth, and high-quality member services,” said Copeland, “I look forward to contributing to that vision at SAFE Federal Credit Union.”

About SAFE Federal Credit Union

SAFE Federal Credit Union, founded in 1955, is the largest credit union based in the Midlands, with over $1 billion in total assets, 126,000 members, and 16 branches. Membership is open to anyone who lives, works, worships, or goes to school in Sumter, Lee, Kershaw, Clarendon, and Florence counties, as well as parts of Richland, and Lexington counties. Membership is also open to employees of more than 500 companies located throughout the Midlands and relatives of those eligible to join. Connect with us at, on or @SAFEFCU


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