Small Business Alliance hosts Caffeinated Conversations: Making the Most of Your Advertising Dollars Hear from a panel of local industry experts

Columbia, S.C. (March 21, 2019) – Join United Way’s Small Business Alliance on Wednesday, March 27 at 7:45 a.m. for Caffeinated Conversations with a panel of local experts in the marketing and advertising industry. The panel includes Hal Stevenson of Grace Outdoor, Stan Wetherell of Sign It Quick, Chase Heatherly of Free Times, and Merritt McNeely, VP of Marketing at Flock & Rally.

“We have an outstanding group of professionals assembled for this month’s Caffeinated Conversations, and I’m excited that we can offer their knowledge and advice to our supporters, especially our Small Business Alliance members,” said Joey Wallace, Vice President for Marketing and Communications at United Way of the Midlands and panel moderator. “Advertising budgets are never as big as we’d like them to be, and that makes it paramount to get the most out of your budget.”

The experts will discuss creative ideas on how to use your marketing dollars in the most effective ways and share their own experiences as small business owners. Attendees will hear from the best and get a chance to receive feedback on their own ideas.

This event is targeted to small business owners and employees of those in the marketing and advertising sector and anyone interested in how engaging with United Way and other local community organizations can lead to professional success.

Caffeinated Conversations will be held at United Way of the Midlands at 1818 Blanding Street, Columbia, SC 29201. If interested in attending, please register at by Monday, March 25.

About United Way
United Way of the Midlands is the most organized, efficient and accountable system for investing in the community. With nearly 70 Community Impact Partners, United Way works to identify and respond to the critical human service needs of Calhoun, Fairfield, Lexington, Newberry, Orangeburg and Richland counties. Funds are raised through workplace campaigns, grant writing and individual donations. For more information, please visit

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