SmileDirectClub To Open Local SmileShop in Columbia

SmileDirectClub will open a SmileShop in your community bringing access to care and options for a straighter smile

What: SmileDirectClub is proud to announce the opening of its Columbia brick-and-mortar SmileShop location, located at 5228 Sunset Blvd., on Wednesday, October 31st. SmileDirectClub was founded on the simple belief that everyone deserves a smile they love – and now, local Columbia residents will be given simple access to achieve that dream.

The SmileDirectClub service connects customers who are looking for a straighter smile with an affiliated licensed dentist or orthodontist in their state through teledentistry. To begin the process, customers have the option to either go to a local SmileShop for a 3D digital scan, or can opt for the at-home impression kit which is sent right to their door. SmileDirectClub allows consumers to achieve a straighter smile without the hassle of a monthly in-person doctor’s visit, and instead connects them with their assigned licensed dentist or orthodontist through a teledentistry platform. The service averages 60% less than the price of similar treatment options, and the average plan takes 6 months. The SmileDirectClub service can be purchased in full at the start of treatment with a one-time payment of $1850, or through SmilePay, which allows the customer to pay $80 a month, for 24 months, after a $250 down payment.

SmileDirectClub’s doctor-directed at-home invisible aligners gives consumers who couldn’t otherwise afford costly and lengthy orthodontic treatment the opportunity to get a smile they love.

WHEN: Doors Open:

Wednesday, October 31st, 2018

SmileShop hours:

Monday – Saturday, 9 AM – 7 PM

WHERE: SmileShop

5228 Sunset Blvd.

Suite F

Lexington, SC 29072

About SmileDirectClub

SmileDirectClub was founded on a simple belief: Everyone deserves a smile they love. Recognizing an opportunity to increase access to dental care, the company pioneered the creation of cutting-edge platforms and technology for doctor-directed, at-home aligner therapy. With a digital network of more than 225 affiliated licensed dentists and orthodontists overseeing customer treatment plans, from impressions made with at-home kits or from a digital scan at one of over 140 SmileShops across the United States, SmileDirectClub and convenient than ever before.

SmileDirectClub was founded in 2014 by Alex Fenkell and Jordan Katzman in partnership with Camelot Ventures, whose portfolio companies include 1-800-CONTACTS and Quicken Loans, and is based in Nashville, Tennessee. For more information visit

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