The Salvation Army and Panera’s Largest Franchisee Announce National Partnership for 2019 Holiday Season

Covelli Enterprises commits to raising $75,000 in its restaurants this December

[SOUTH CAROLINA] – [DECEMBER 2, 2019] – Covelli Enterprises, Panera Bread’s largest franchisee, has committed to raising at least $75,000 this December within its restaurants for The Salvation Army as part of its first-ever National Partnership with the organization. The partnership will involve active fundraising within 161 Panera Bread locations, 7 Dairy Queens, and 5 O’Charley’s across 8 states where Covelli Enterprises owns and operates restaurants.

On December 1, 15 participating Panera Bread cafes in South Carolina started collecting donations through their Change Round-up Program. Customers are encouraged to round up their order totals to the nearest dollar to support The Salvation Army. 5 participating cafes are raising funds through change canisters at registers. Funds raised contribute to programs designed to “Do the Most Good”. These programs include supporting disaster victims, feeding the hungry, providing basic needs for struggling families, combatting addiction, fighting human trafficking, and serving veterans and other at-risk groups. Nationally, 82 cents of every dollar donated to The Salvation Army goes toward program services aimed at addressing the most urgent of human needs within the community.

Also part of the National Partnership, Covelli Enterprises employees will volunteer their time to support The Salvation Army by sorting items from local food drives, preparing and distributing meals to those in need, and assisting with the Angel Tree Program, which provides new clothing/toys for children in need.

“Having so many touchpoints with a single organization, from counter kettles to coat drives to Christmas red kettle bell ringing, shows the level of commitment Covelli Enterprises has for the mission of The Salvation Army,” said Lt. Colonel Ward Matthews, national spokesperson for The Salvation Army. “It’s a real holiday blessing to have such dedicated folks alongside us, so we’re grateful to have the Covelli’s in the fight for good.”

“Our respect for the work The Salvation Army does is immense,” said Sam Covelli. “Seeing all the good that The Salvation Army does to support our neighborhoods and the difference they make in the lives of our community members… that’s what drives me year after year to put on my red hat, grab that bell, and ring it until my hands hurt. Our National Partnership is an extension of our mutual passion for lifting up those who need it most in our communities.”

While this is the first year Covelli Enterprises has been recognized at the National Partnership level, it is not the first time the restaurant franchisee has supported The Salvation Army. From 2011 to 2014, Covelli Enterprises supported The Salvation Army’s Project Bundle Up, raising more than $40,000 to purchase winter coats for people in need. For decades, Covelli Enterprises’ CEO Sam Covelli and members of his family have made it an annual tradition to stand outside various Panera Bread locations to “ring the bell” and solicit donations for The Salvation Army.

About The Salvation Army

The Salvation Army annually helps more than 23 million Americans overcome poverty, addiction and economic hardships through a range of social services. By providing food for the hungry, emergency relief for disaster survivors, rehabilitation for those suffering from drug and alcohol abuse, and clothing and shelter for people in need, The Salvation Army is doing the most good at 7,600 centers of operations around the country. In the first-ever listing of “America’s Favorite Charities” by The Chronicle of Philanthropy, The Salvation Army ranked as the country’s largest privately funded, direct-service nonprofit. For more information, visit Follow us on Twitter @SalvationArmyUS and #DoingTheMostGood

About Covelli Enterprises

Covelli Enterprises, a franchisee of Panera Bread, LLC, O’Charley’s, and Dairy Queen restaurants, owns and operates more than 315 restaurants in eight states. The company donates more than $32 million annually to charity through unsold bread products for local hunger relief agencies and monetary donations to other non-profit organizations. For more information, visit or find us on Facebook ( or Instagram (@covellienterprises).

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