Myrtle Beach, S.C. — TravelBoom, the leading data-driven digital marketing agency for hotels, resorts, and vacation rental companies announces Leanne deMaille as the Director of Business Development.
Before beginning her successful career in hospitality sales, deMaille was a popular radio host and conversationalist. She was enticed into the world of resort sales 12 years ago by a radio station advertiser. Her diverging career path led her into sales, operations, and marketing for agencies and hotel groups such as Hilton, IHG, Wyndham, and Starwood. In her most recent roles, deMaille served as a talk radio News Director and a Hilton franchisee Director of Sales.
“We are thrilled to bring Leanne on board,” said Pete DiMaio, COO of TravelBoom. “Her expansive knowledge of the hospitality industry and her strong people skills will be fundamental to growing TravelBoom’s capabilities to new markets. We look forward to seeing the impact she will make at the company.”
deMaille’s role will help independent hoteliers identify opportunities to drive direct bookings and increase revenue. Her insight will guide potential clients in determining specific services that TravelBoom provides in order to grow their business and provide solutions to any occurring problem. deMaille will work with the TravelBoom team to understand the current landscape of the travel and hospitality industry and update the services accordingly.
TravelBoom specializes in developing and executing customized data-driven marketing solutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance results for its clients and reduce reliance on third-party channels. TravelBoom is also the host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study both of which can be found at www.travelboommarketing.com.
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